Ascertainment Marketing’s services include any or all the following:
- Creation of media plan based on short or long term marketing objectives.
- Planning, negotiating, scheduling and purchasing of media buys.
- All buying decisions incorporate rating services, as well as all other quantitative and qualitative research resources available.
- Based on available budget parameters, recommendations are made as to start/end dates, flighting methods, synergy, weighting of broadcast dayparts and stations, print days and positions, online offerings and CPM/CPC goals.
- All buys include detailed flowcharts and budgets reflecting programs, positions, websites, number of ads, spots or impressions, monthly budgets, etc.
- All media sponsorship and partnership availabilities are continually analyzed. Those that tie in with the client’s objectives are discussed in an open forum and decisions are made jointly.
- Confirmation of all media contracts.
- Ascertainment Marketing checks all affidavits, tear sheets, etc. and negotiates credits or makegoods as necessary.
Please consider Ascertainment Marketing for all your media needs.