Services

AM’s services include any or all the following:

• Creation of media plan based on short or long term marketing objectives.
• Planning, negotiating, scheduling and purchasing of media buys.
• All buying decisions incorporate rating services such as Nielsen, Arbitron, as well as all other quantitative and qualitative research resources available.
• Based on available budget parameters, recommendations are made as to start/end dates, flighting methods, synergy, weighting of broadcast dayparts and stations, print days and positions, online offerings and CPM/CPC goals.
• All buys include detailed flowcharts and budgets reflecting programs, positions, websites, number of ads, spots or impressions, monthly budgets, etc.
• All media sponsorship and partnership availabilities are continually analyzed. Those that tie in with the client’s objectives are discussed in an open forum and decisions are made jointly.
• Confirmation of all media contracts.
• Ascertainment Marketing checks all affidavits, tear sheets, etc. and negotiates credits or makegoods as necessary.

Please consider Ascertainment Marketing for all your media needs.